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Showing posts from February, 2020

Fujifilm Were Right to Call the GFX100 a "Large Format Camera"

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After months of thought, it's time to say it: Fujifilm are right to call a 4433 format camera, "Large Format". Fujifilm copped a lot of flak for using that term, but there are good reasons why they are ahead of the curve in pushing for nomenclature change. In fact, it wasn't so much Fujifilm but DPR who pushed them in this direction. I draw your attention to DPR's write up of an interview with Fujifilm at CP+ in March 2019: https://www.dpreview.com/interviews/8410636142/cp-2019-fujifilm-interview-we-want-to-show-photographers-the-future Highlights are my own. Quotation from the article, including photo, here considered "fair use" as we are critically examining the statements made in it. As you can see it's DPR that keeps leading the discussion asking about "large formats". Later DPR states: "many of our questions at CP+ were focused on the GFX 100 and on Fujifilm's large-format strategy in general...". Fujif