Fuji GFX Mirrorless System vs Hasselblad
It looks like Hasselblad are up to it again in trying to pre-empt Fuji in releasing a new model. The last time, they released the X1d ahead of the GFX50s even though Hasselblad had no previous experience with mirrorless cameras. The end result was a Hasselblad beta model rushed into production in an effort to steal the limelight from Fuji. The Chinese DJI owned firm didn't even manage to incorporate live exposure preview when first released. Now Hasselblad appear to be rushing a new model into production with the same 100MP Sony 4433 (44 x 33mm) medium format BSI sensor that Fuji intend to use on their GFX100. As yet too little is known about the specs of either of the two new bodies. So far the Fuji GFX system has proven to be the one that has made the biggest impact in the marketplace. It is looking like medium format has returned to the mainstream of photography once more. So much so that 35mm format can no longer be called "full frame". In fact, Phase One calls its ...